Overview
This Privacy Policy describes how Placetra ("we," "us," or "our") collects, uses, and shares information when you use our website and services (collectively, the "Platform"). By using the Platform, you agree to the collection and use of information in accordance with this policy.
Placetra is a structured local discovery platform. We aggregate publicly available information about places, brands, and cities, and present it in an organized format. This policy covers how we handle both the data we display and the data we collect from visitors.
Information We Collect
Information You Provide
- Contact forms: When you submit a contact form, we collect your name, email address, and message content.
- Business claims: When you claim a listing, we collect your name, email, phone number, business role, and verification documents.
- Data corrections: When you report incorrect information, we collect your email and the details of the correction.
Information Collected Automatically
- Usage data: Pages visited, search queries, time spent on pages, referral sources, and navigation patterns.
- Device information: Browser type, operating system, screen resolution, and device type.
- Location data: Approximate location based on IP address (city-level, not precise GPS).
Information from Third Parties
- Business data: We aggregate publicly available business information from maps APIs, directories, and open datasets to create place pages.
- Analytics providers: We use third-party analytics services that may collect information about your use of the Platform.
How We Use Information
We use collected information for the following purposes:
- To operate, maintain, and improve the Platform
- To respond to inquiries, claims, and data correction requests
- To analyze usage patterns and improve user experience
- To verify business ownership during the claim process
- To send service-related communications (not marketing)
- To detect and prevent fraud, abuse, or security issues
- To comply with legal obligations
Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Essential cookies: Enable core functionality like page navigation and form submissions.
- Analytics cookies: Help us understand how visitors use the Platform (page views, bounce rates, popular searches).
- Preference cookies: Remember your settings like language or region.
We do not use cookies for behavioral advertising or cross-site tracking. You can control cookies through your browser settings. Disabling essential cookies may affect Platform functionality.
Information Sharing
We do not sell your personal information. We may share information in the following circumstances:
- Service providers: With trusted third parties who help us operate the Platform (hosting, analytics, email delivery), bound by confidentiality agreements.
- Legal requirements: When required by law, subpoena, or legal process.
- Business transfers: In connection with a merger, acquisition, or sale of assets.
- Consent: When you've given explicit permission to share specific information.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy:
- Contact form submissions: Retained for 2 years, then deleted.
- Business claim data: Retained for the duration of the verified listing, plus 1 year after removal.
- Analytics data: Aggregated and anonymized after 26 months.
- Server logs: Automatically deleted after 90 days.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request deletion of your personal information, subject to legal obligations.
- Portability: Request your data in a structured, machine-readable format.
- Objection: Object to processing of your personal information for certain purposes.
To exercise any of these rights, contact us at [email protected]. We'll respond within 30 days.
Security
We implement appropriate technical and organizational measures to protect your information, including:
- HTTPS encryption for all data in transit
- Access controls limiting who can view personal information
- Regular security reviews and updates
- Secure storage with encrypted backups
No method of transmission or storage is 100% secure. If you discover a security vulnerability, please report it to [email protected].
Children's Privacy
The Platform is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, contact us immediately at [email protected] and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For significant changes, we may also provide notice through the Platform. Continued use of the Platform after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or your personal information, contact us at:
